February 16, 2017

CONVERSE MERGES ON-COURT ATHLETICISM WITH OFF COURST STYLE WITH THE NEW CHUCK MODERN EAST VS. WEST

DRAWING INSPIRATION FROM CONVERSE’S SPORTS HERITAGE, CHUCK MODERN DEBUTS LIGHTWEIGHT DESIGN AND NEWNESS FOR TODAY

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BOSTON (February 15, 2017) – Transformed with leading lightweight modern design, this February 2017, CONVERSE has unveiled the Chuck Modern, a contemporary celebration of a Converse icon inspired by the brand’s 108-year old history. The Chuck Modern fuses Converse’s rich sports heritage with leading technology and innovation to create a sneaker collection that is modern, lightweight and an entirely new evolution to the iconic Chuck Taylor All Star family.

Launching throughout the Spring/Summer 2017 season, the Chuck Modern collection includes the Lux, East vs. West, Chuck Colors, and Future Canvas, collections in Spring and Breathable and Future Mesh collections in Summer.

Chuck Modern East Vs. West is the second installment to the Chuck Modern Collection. Inspired by the All Star Game, The pair is mean to represent each All-Star team. Paying tribute to on-court athleticism and off-court street style, the Chuck Modern East vs. West Pack has optimized details including reflective elements for standout style, and an upper made out of a reflective backed mesh for athletic style and eye-catching pop.

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The Chuck Modern East vs. West collection will be available in Black and White on February 17, 2017 at Converse retail Stores – Siam Paragon and Mega Bangna

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